Consumers’ preference towards various methods of payment for e-commerce transactions: a study of mobile wallet users with reference to surat city

Author: 
Ashish K. Desai and Kruti P. Bhatt

Now days, awareness among people about online payments through mobile applications has increased a great deal and as a result there has been a substantial increase in its growth rate. Mobile wallet is one of the options of online transaction. To study consumers’ preference towards various forms of payment for e-commerce, Total 50 smart phone users, who also use digital wallet for online payment, have been considered as respondents. Convenience sampling method has been applied to collect the data. The data has been analyzed by applying various statistical techniques like independent t-test, Kolmogorov-Smirnov test, multiple response frequency test etc. From the analysis, it has been observed that people of Surat city prefer mobile wallet as a mode of payment over other payment modes like credit card, debit card and net banking. It has been found that users of mobile wallet in Surat city are satisfied with the services offered by mobile wallet service providers.

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DOI: 
DOI: http://dx.doi.org/10.24327/ijcar.2017.6911.1039
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