Online shopping is a system of electronic market in which using the internet web browser, the consumer were directly purchase goods and services. The Internet business have created more competitive environment, understanding features of online shoppers' behaviors have been more important. Moreover, it should be analyzed by online sellers that 'why some still prefer not to buy online’. The loop is positive reinforcing loop which indicate that purchasing decision of consumer through online-shopping will satisfied their needs and requirements. In this, the psychological aspects, social and cultural values are the factors that affect the online shopping like inferior quality, unseen products, uses of products etc. while, the factors that influence the consumers are, security, availability, save travel time, quick search, new design, easy payments and refund, home delivery etc.
Impact Factor
2022: 6.012
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