Introduction: Drug promotional literature (DPLs) is an integral part of pharmaceutical marketing strategy. The advertisement is a key element of marketing strategy in which the advertising messages consist of a combination of information and persuasion. The study was primarily aimed to evaluate the drug promotional literature of collected drug promotional brochures from different pharmaceutical companies on the basis of World Health Organization (WHO) guidelines on ethical drug promotion.
Material and Methods: This was an observational study conducted by Department of Pharmacology, UHSR, PGIMS, Rohtak, India. The study is conducted for a period of 6 months after collecting DPLs from the different outpatient department and analysed to see if they achieved objectives.
Results: A total of 411 drug promotional brochures were collected from the outpatient department of our hospital, out of which 310 were included in the study and 101 (reminder cards, drug list, brochures promoting equipment, orthopaedic prosthesis) were excluded from the study.
Conclusion: This study enabled us to find out to what extent the pharmaceutical industries follow the standard criteria for DPL and evaluate the claims made by them. Pharmaceutical industries did not follow the WHO guidelines while promoting their products, thus aiming to satisfying their commercial motive rather than fulfill the educational aspect of promotion.
Impact Factor
2022: 6.012
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