Online shopping is a form of electronic commerce which allows consumers to directly purchase products or services from seller over the internet using web browser. Exploding smartphone usages in India have also favoured tremendously for the exorbitant growth of online shopping in India in the recent years. Several online retail shopping sites such as Flipkart, Amazon, Snapdeal, Jabong, Myntra, eBay, Paytm, Shopclues etc., have been in the online retail market in India attracting Indian buyers. This study has been undertaken to identify the factors influencing buyers to purchase through online is confined to Nilgiris district. The sample size selected for the study is 600 respondents. Results revealed that the most important variables influencing online shopping are ‘More information’ ‘Easy to surf’, ‘Satisfying needs’, ‘Home Delivery’, ‘Delivery on assured/estimated time’, ‘Quick settlement of issues’, ‘Reasonable shipping charges’, ‘Order tracking and cancelling facility’ and ‘Low to high price products’.
Impact Factor
2022: 6.012
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