This paper focuses on the study of the strategic policies and their implications on the products of Samsung Electronics. This study covers a wide scope of the practical implications of the marketing and strategic policies of theoretical background. The basic aim of the study is to find out and assess the growth of the products provided by Samsung in the competitive world, the impact of various strategies of the company, the various policies adopted by Samsung and finally, providing opinion for the improvement of the market capture of the company.
Impact Factor
2022: 6.012
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