Foodpanda application users’ behaviours with food delivery service

The purposes of this research were 1) to study and compare Foodpanda application users’ behaviours with food delivery service in Prachuap kirikhan province, and 2) to study and compare Foodpanda application users’ satisfaction with food delivery service in Prachuap kirikhan province. The research samples were 350 locals in Prachuap kirikhan province who used Foodpanda delivery service derived through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, Mean scores, Standard Deviation and F-Test were used for data analysis. The findings were: 1) the highest rank of the respondents chose Savoury Product (10.29%), Taste (9.98%), Hot product type (9.87%), Box packaging (10.60%), More than 61 Baht for price (10.16%), 26-50 Baht for discount (10.43%), and 11-20 Bath for delivery charge (10.91%); and 2) the satisfaction of Foodpanda application users was at a high level (x̄ = 6.54).