Factors influencing the farmer’s attitude towards ict based extension services in selected district of uttar pradesh

Author: 
Anurag Singh., Srivastava J.P., Dipak Kumar Bose and Srivastava Y.C

Agriculture is the backbone of Indian economy which could be benefited by using ICTs. In this context, extensive use of modern information technologies need to be popularized at grass root level for the transfer of technologies and information as cost effective. The objective of this study was on the attitude of farmers towards ICTs based extension services delivery in two selected districts of Uttar Pradesh. The data was collected through personal interview technique with the help of interview schedule and appropriate statistical tools were used to analyse the collected data. Purposively and random sampling techniques were used in selection of sample in this study. 280 respondents were selected for this study. The results show that respondents were found to have had medium level socio-economic background. The overall level of attitude was also found in medium level. In addition age, education, caste, family size, monthly income, mass media exposure, land holding, economic motivation, scientific orientation, risk orientation were found to be potential factors of developing favourable attitude towards ICTs based extension services. Finally, while planning programme for the development of ICTs sector, policy makers should consider the potential factors which could help towards conversion of conventional extension services to ICTs based extension services and also for future development of India.

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DOI: 
http://dx.doi.org/10.24327/ijcar.2018.13874.2493
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Volume7