An analysis of corporate relations strategies applied by healthcare industry with respect to nagpur city

Author: 
RuhiBakhare and Shivani Sharma

Healthcare organizations nowadays are fronting a series of problems due to two main factors: increasing difficulty in satisfying a progressively more ‘aware’ and demanding user, and the requirement to modify their internal organization to keep pace with the very fast deviations taking place in technology and method. A nonstop growth of complexity and the size of physicians will not safeguard the essential conditions of any business: to actually bring what its customers essential. Therefore, it is time for an innovative strategy intensive on: (i) maximizing value for patients by finding the best consequences at lowermost cost and (ii) shifting from a physician-centred institute to an ‘institute-driven’ care process. This study was undertaken in Nagpur city and for the purpose of this study the sample size was selected to be 135. The sampling method used was Purposive Random Sampling Method.

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DOI: 
http://dx.doi.org/10.24327/ijcar.2018.15265.2784
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